Supercool French artist JR has just this week opened a new
photobooth in Gallery Perrotin, Hong Kong as part of the Inside Out project. It’s
a really straightforward idea: have your photo taken, collect your four-foot
poster, paste it where you wish.
JR himself laughs at its simplicity: ‘paper and glue, as easy as that!’.
JR himself laughs at its simplicity: ‘paper and glue, as easy as that!’.
Connaught Road footbridge, Hong Kong
As with all of the photobooths, the Hong Kong photobooth is
open to the public and free. So far over 100,000 posters have been printed (2/100,000
are mine, from the photobooth at the Pompidou last year). JR is only the facilitator
of what is really a global, collective movement. He passes the project both literally
and metaphorically into the hands of others. Inside Out is at once a celebration
of human diversity and an investigation into the impact of images in different every
day contexts.
In his TED talk from March 2012, JR demonstates the international nature of his
work and how the project can be and has been adapted to the specific political and social situations of different countries. JR's enthusiasm is infectious. There aren’t
enough visual art talks on TED. (I must have watched the Vik Muniz one about ten
times)
I LOVE JR!
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